The last of the dropped needles from Christmas trees have barely been expunged from sitting rooms around the country, and yet, if you believe the marketers, a new craze means a fresh wave of foliage is on the way, in the form of Easter trees.
Some retailers, it seems, are trying to make sure the seasonal decorating craze doesn’t end in January. Shops including John Lewis, Lidl and Tesco are now stocking Easter trees and baubles to tempt consumers into spending yet more on homewares and decorations.
Carolyn Bailey, homes and garden editor at Good Housekeeping magazine, said the trend had inspired “DIY” Easter trees – including placing branches of pussy willow in a large vase and decorating them with a large selection of baubles.
“Easter weekend is now becoming an event and it is a great opportunity to decorate the house, and baubles are a big part of how you would decorate your house for Easter,” she told The Sunday Telegraph.
“I would really recommend putting them in a hall so that when your guests arrive you have a home made Easter tree with lots of baubles on,” she added.
Ms Bailey said families were increasingly “getting together” at breakfast, lunch, and dinner and were exchanging small gifts at the dining table to make the event even more special, such as at Christmas time.
“We are definitely seeing the trend for Easter decoration is getting stronger and stronger every year,” Ms Bailey continued.
Another attractive way to use decorative baubles, she said, was to arrange them on the dining table in large bowls, mixed with faux or fresh flowers and pastel coloured table linen, or used to decorate Easter wreaths.
John Lewis told The Sunday Telegraph that sales of its Easter baubles this year had soared by 22 per cent, as well as decorative ceramics, faux flowers and candles.
Its baubles, which feature chicks, rabbits, sheep and butterflies on the design, have become a popular choice for people looking for creative ways to “capture people’s imagination” and create “new traditions,” Lisa Rutherford, John Lewis’s Easter buyer, said.
In particular, the most popular bauble designs this year featured sheep and rabbits, she said.
“We’ve seen a big growth in sales of Easter baubles over the last few years as our Easter tree has increased in popularity and customers are looking to update their decorations each year,” said Ms Rutherford.
“We have done Easter trees and baubles for over five years now, and have seen sales continue to climb steadily.
“There is now a greater demand for a wider variety and choice of product as customers are shopping more for Easter and really investing in it as a season to celebrate with the family – there are many customers who bring out their Easter tree every spring as they do their Christmas tree in December.”
Ms Rutherford added: “Customers are putting a bigger focus on making their homes more seasonal.”
Last year, The Telegraph revealed how Easter crackers had become a trend. Commentators said that Easter was fast becoming like a “second Christmas”.
And the latest retail innovation comes after The Sunday Telegraph reported that parents felt under pressure last Christmas to give their children Christmas Eve boxes filled with presents.
The wooden chests often contain sweet treats, nightwear, books and DVDs – many of the items once found in stockings.
Article Source : https://www.telegraph.co.uk/news/2018/03/03/easter-trees-baubles-sale-retailers-make-sure-decorations-dont/