The former Children’s Laureate has accused John Lewis of plagarism over its Moz the Monster Christmas advert.
Chris Riddell has hit out at the advert claiming it has similarities to his children’s book, called Mr Underbed, which was published in 1986.
On Thursday he wrote on Twitter: “John Lewis helps themselves to my picture book.”
The renown writer believes his character Mr Underbed, who is a large but lovable furry monster, has similarities to Moz, who is also an under-the-bed monster.
“The idea of a monster under the bed is by no means new but the ad does seem to bear a close resemblance to my creation – a big blue unthreatening monster who rocks the bed and snores loudly,” he told the Guardian.
“Needless to say, I think Mr Underbed is a lot more appealing than Moz, but of course, I’m biased. I’ll be fascinated to hear John Lewis’ thoughts on the matter.”
Moz the monster was created by John Lewis’s long-term agency Adam&Eve.
The imaginary monster is the official star of the £7m two minute festive advert.
“It was the first picturebook I wrote and illustrated and was published in 1986,” Mr Riddell added. “Subsequently, at the publisher’s request, I re-illustrated it in 2009. During my time as children’s laureate I spoke about Mr Underbed often at public events, as my first book.”
The John Lewis advert was produced by award-winning film director Michel Gondry, best known as director and writer of Eternal Sunshine of the Spotless Mind.
It is accompanied by music from Elbow, who cover The Beatles’ Golden Slumbers, written by John Lennon and Paul McCartney.
The retailer has been contacted for a response to Riddell’s comments.
Article Source : http://www.telegraph.co.uk/news/2017/11/16/former-childrens-laureate-accuses-john-lewis-plagarism-moz-monster/