Justin Timberlake’s performance is one of the most anticipated half-time shows in years – largely thanks to his role in Janet Jackson’s nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much.
The pop star – who released his fifth studio album this week – is making his third appearance at the American football showpiece.
Special guests are generally a big feature of the show but Timberlake has so far played down expectations.
Or is it merely a bit of misdirection to heighten the surprise?
“I had a ton of grand ideas about special guests, from ‘N SYNC to Jay [-Z] to Chris Stapleton to Janet,” Timberlake told reporters last week. But this year…my band, The Tennessee Kids, I feel like they’re my special guests, and I’m excited to rock the stage.”
However, Janet Jackson quickly shot down rumours that she would appear.
Jackson wrote on Twitter: “To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not.
“Thank you for your support and I do look forward to seeing you all very soon.”
Other rumours suggested he planned to use a hologram of Prince – one of the most famous former residents of Minneapolis, where the Super Bowl is being played – but that idea too was dismissed.
And it’s all over
I guess if Timberlake is your thing then that was great. If not, well… There were none of the political overtones of Beyonce’s extraordinary appearance last year. There weren’t the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me?
Double duty Olympic ads
The Super Bowl isn’t the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related.
NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete’s Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn.
Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter.
Some Super Bowl ads will pull double duty. For instance, Coca-Cola’s 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies.
17 arrested in light rail protest
Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests.
However, protests did not extend to the players, none of whom took to a knee during the national anthem – something that became a controversial feature of the past season.
The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar?
Jay-Z – He reportedly turned down the show before his pal Timberlake was offered it. Could they team up?
Jimmy Fallon – Timberlake will join the TV host on his show after the game. So how about the singer returns the favour… during half-time…
Britney Spears – the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company’s Super Bowl ads…
A Michael Jackson hologram – Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago
Janet Jackson – they have after all collaborated on a halftime show before…
Morris Day – what odds a Prince theme to the show? Sheila E, the Purple One’s former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.)
Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively.
But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years.
The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist.
Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past.
Justin Timberlake might the headliner at the Super Bowl halftime show, but he’s following Leslie Odom Jr and Pink in musical performances.
Odom sang “America the Beautiful” before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program.
Pink sang “The Star Spangled Banner,” after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu.
It wasn’t clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn’t one on the field.
Much love for Sheila E
When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E – long time Prince collaborator – who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake’s people reached out to her to say there was no plan for a Prince hologram to appear in the show.
Protests in Minneapolis
Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl.
Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota’s West Bank station. That’s about a half-mile from the stadium.
The footage showed protesters in zip ties waiting to board a bus to be carried from the scene.
Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Article Source : http://www.telegraph.co.uk/news/2018/02/04/justin-timberlakes-super-bowl-halftime-show-verdict-comeback/